Team

 

Heather Roma
FOUNDER // PRODUCER

Island born, east coast bred and west coast at heart, Heather Elizabeth Roma is a lover of all things beauty and a trailblazer at the core. Founder at The Westside Collective, and owner/designer of AMORROMA and Growler Goods, her brands have been featured in Sports Illustrated Swimsuit, In Style, People and Sunset magazine to name a few. Her brands have been found at Free People, Urban Outfitters and other exceptional retailers.  Heather is a proud member of Fashion Mamas, the first network for influential mothers who work in fashion and creative industries.

 

Caroline Mauro
PRODUCER

Caroline is a creative tried and true. Working as a certified image consultant, brand specialist, stylist and art director for hundreds of brands. As an in-house Digital Stylist for Barneys New York followed by Ruelala, Caroline was responsible for styling all digital collateral: creating concepts and imagery for marketing campaigns, styling editorials and lookbooks as well as stop motion styling, production and prop and set design. Combining a youthful energy and versatile eye, she continues to freelance for companies like Alex + Ani, Converse, Free People and Google. Caroline is also the Founder and Creative Director of lifestyle brand INDA CREATIONS which blends her passions and loves seamlessly.

 

 

Stephanie Stuart
PRODUCER

Inspired by her years dressing actors for film and TV, LA-Based designer Stephanie Stuart developed a unique visual storytelling style. Lending her cinematic eye to every project, she envisioned her store The Golden State, a California road trip experience come to life through a tightly curated collection from clothing to home goods.  Her relaxed West Coast approach makes her a favorite among California’s influencers and elite, her work featured in Los Angeles Magazine, Sunset Magazine, The NY Times and more.

 

Alise Mongeon
VISUAL COMMUNICATIONS
Alise Mongeon is a Visual Coordinator and Brand Strategist based in Los Angeles. With an education in Visual Communications, Fine Art and Photography, she has styled and directed campaigns and e-commerce shoots for multiple brands including Hautelook, BP Surfboards, LD Tuttle, and Matisse Footwear.   Throughout her many years in the retail industry, Alise established a penchant for creative marketing. She has designed window displays for stores nation-wide, lead store build-outs, and curated social media accounts for retail brands.  Whether she is working on social media, store displays, or photo shoots, Alise loves establishing brand identities by way of all visual mediums and especially through content creation and creative marketing.

 

 

 

Devin Slatas
VISUAL DESIGNER
Devin Slatas is a Southern California based visual designer incredibly passionate and focused on helping brands find their niche through visual identities, logos, websites, and illustration.   She is dedicated to launching your project with extensive research, creative branding and marketing.  She has an artistic eye for precision and detail and creates conceptual designs that will improve your business and inspire. 

 

 

Debbie Lechtman
COPYWRITER
Debbie Lechtman is a writer and jeweler based out of Los Angeles. She has a degree in Magazine Journalism from Syracuse University and an MFA in Creative Writing from the University of San Francisco. In the past, she has written for a wide variety of publishers and brands, ranging from More, Seventeen, and Brides magazine to independent fashion boutiques, book publishers, and green energy companies. When she is not writing, you can find Debbie traveling the world or working on her jewelry brand, Roots Metals, inspired by her eclectic heritage and upbringing in the Middle East and Latin America. 

 

Trina Yin
PHOTOGRAPHER

Trina Yin is Topanga based and a California native.  She has been a photographer for over a decade, specializing in fashion, lifestyle and portraits. While living in New York, Trina shot backstage for fashion shows, editorial content and fashion PR houses.  Trina is trained in both studio and natural light.  She’s no frills and a fast shooter. Trina enjoys  connecting her subjects and brands on an authentic level.

 

Vanessa Bulger
PHOTOGRAPHER // VIDEOGRAPHER

Montauk, New York instilled the east coast work ethic within Vanessa. Kauai, Hawaii ingrained an aloha spirit.  So, she split the difference and made California her home. When she's not wave sliding or traveling the world, she is creating motions pictures for music videos and taking lifestyle and fashion photographs. Vanessa has worked with countless companies including Glamour Magazine, Marc Jacobs and Guess brands. Vanessa wants to fall in love with as many things as possible and she believes that life is all about the lifestyle.

 

 

 

Katee Grace
PHOTOGRAPHER

Katee Grace is a Lifestyle Photographer based in Los Angeles.  Having studied Photography at Brooks Institute in Santa Barbara, graduating with a Bachelor of Arts in Still Photography, Katee Grace’s training and community have facilitated an atmosphere to hone her natural, romantic and carefree style. Katee grew up in Oklahoma in a smaller town, and the relational closeness she shared with her family and the close knit community she lived in instilled a value for the everyday and the momentous in life. Katee works on projects ranging from advertising to portrait for both print and online. Her style is approachable, clean with a touch of playfulness and romance.

 

 

Ethan Lovell
PHOTOGRAPHER

Ethan is known for his storytelling skills as he captures powerful moments with his subjects. He has spent the last several years leading Waves for Water teams on disaster relief initiatives across 5 continents and bringing access to clean drinking water to the developing world. He connects his subjects to the viewer in a way that emphasizes the human spirit and is always on the look out for the next adventure.   Ethan's thirst for cultural preservation and humanitarianism is the inspiration for his most recent series of portraits. His leadership and team building abilities make it easy to navigate communities throughout the globe.

 

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CONTACT US to set up your complimentary strategy session.  We'd love to help you build your brand.