Team

 

 

Heather Roma
FOUNDER

Island born, east coast bred and west coast at heart, Heather Elizabeth Roma is a lover of all things beauty and a trailblazer at the core. Founder at The Westside Collective, and owner/designer of AMORROMA and Growler Goods, her brands have been featured in Sports Illustrated Swimsuit, In Style, People and Sunset magazine to name a few. Her brands have been found at Free People, Urban Outfitters and other exceptional retailers.  Heather is a proud member of Fashion Mamas, the first network for influential mothers who work in fashion and creative industries.

 

Meg Muirhead
PRODUCT DEVELOPMENT . PRODUCTION . MARKETING 
A native Angeleno, Meg Muirhead specializes in product development and marketing with a focus on textiles and menswear. She has lived abroad working with local artisans to produce unique goods that tell a story. She believes that the core to any beautiful piece is the story and community that evokes the art. She currently runs Atlas Rose, a collection of those various pieces crafted in places from Marrakech to Mexico City. Prior to Atlas Rose, she ran Sales and Marketing for Iron & Resin, a men’s outdoor lifestyle brand. As former creator of Sloan Menswear, a small operation designed to build custom fit blazers and suits for brands in California, she has a true passion for suiting and dressing the man.

 

 
Nicole Best
COPYWRITER
Nicole Best is a Los Angeles based copywriter, editor and author. She helps position brands and can support in brand strategy, copy development across social, web, email and product, while also contributing articles for your editorial platform or blog. She self-published a book of poetry on modern dating culture; a collection of haikus called Haikantwithyou.   On top of publishing her own book, Nicole has written for the lifestyle publications Nude Magazine and Sisters Magazine; along with trade journals like Bunch Magazine and the Shape Shift Report. In addition to article contribution, notable brands she's worked with include WWD, KitchenAid, Uprising Brand, OPI Nails and Barilla Pasta.  With a degree in Journalism from San Diego State University, writing has always been her passion. She loves helping brands identify who they truly are - from language down to who they are as a consumer - and will help any brand stay consistent with that identity every step of the way. 

 

 

  Vanessa Bieler

PHOTOGRAPHER . VIDEOGRAPHER

Montauk, New York instilled the east coast work ethic within Vanessa. Kauai, Hawaii ingrained an aloha spirit. So, she split the difference and made California her home. When she's not wave sliding or traveling the world, she is creating motions pictures for music videos and taking lifestyle and fashion photographs.  Vanessa has worked with countless companies including Glamour Magazine, Marc Jacobs and Guess brands.  Vanessa wants to fall in love with as many things as possible and she believes that life is all about the lifestyle.

 

 

Tanya Rustigian
DESIGNER . SOCIAL COMMERCE . EVENTS
Tanya Rustigian is a bi-coastal living small business owner and jewelry designer at Trust, stylist, consultant + all things creative. Tanya has devoted her creative mind to pursue all sides + all aspects of the development of a business. She has worked with multiple retailers defining her own art of styling along with both the wholesale & retail side of business. She specializes in developing & implementing business ideas, mentors one-on-one with up & coming business owners, curates & produces photo shoots, pop up events, brand development, marketing & product design. With our team, she shares her skill set with growing brands in every direction.

  

 

Alise Mongeon
VISUAL COMMUNICATIONS
Alise Mongeon is a Visual Coordinator and Brand Strategist based in Los Angeles. With an education in Visual Communications, Fine Art and Photography, she has styled and directed campaigns and e-commerce shoots for multiple brands including Hautelook, BP Surfboards, LD Tuttle, and Matisse Footwear.   Throughout her many years in the retail industry, Alise established a penchant for creative marketing. She has designed window displays for stores nation-wide, lead store build-outs, and curated social media accounts for retail brands.  Whether she is working on social media, store displays, or photo shoots, Alise loves establishing brand identities by way of all visual mediums and especially through content creation and creative marketing. 
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CONTACT US to set up your complimentary strategy session.  We'd love to help you build your brand.